chapter design
Get clear. Move with intent. Build a brand that stands out for the right reasons.
Who
I’m Tom, the face behind Chapter
After 22 years in brand and marketing, a routine ocean swim in 2023 led to bacterial meningitis, a stroke, sepsis, and a 5% chance of survival. I made it through. Recovery changed my perspective and led me to start a new chapter doing what I love.
Brand
Brand sprints
An intensive 4-week sprint for purpose-driven startups who want brand clarity they can actually build on.
Design
Website design
We design websites that align brand, messaging, and user intent, so your website works as a growth tool, not a static brochure.
Trusted by some amazing brands
SEON Vision
Website migration and redesign for SEON Vision, focused on improving structure, UX, and performance while preserving search visibility and creating a clearer, more confident digital experience.
Crunch
Complete rebrand for a boutique bakery, covering brand positioning, visual identity, and rollout across packaging, signage, and digital, creating a look that reflects the craft and quality behind the products.
The whole process felt easy and seamless, and the end result has completely exceeded my expectations.
I’m absolutely thrilled and couldn’t recommend him more.
If you’re thinking about investing in your branding — do it, and do it with him.
Who are Chapter?
Chapter is not a traditional agency.
We are a focused brand strategy studio that works with founders at defining moments. Launching. Repositioning. Raising investment. Starting again.
Through structured brand sprints and strategy-led web design, we create brands that feel aligned, confident and ready for growth.
Because clarity is not a luxury. It is a foundation.
What clients say about us
5 stars from our awesome clients
“I’m absolutely thrilled and couldn’t recommend him more. If you’re thinking about investing in your branding — do it, and do it with him.”
Donna Philp
Owner
“He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.”
Tim Lawton
Chief Digital Officer
“Tom is highly knowledgeable, with great communication skills that make collaboration seamless. Professional, responsive, results-driven, and a pleasure to work with.”
Slimane Bouabbane
Chief Executive Officer
Making sure we’re a good fit
This conversation is for those who are serious about their brand and want to see whether working with me makes sense.
We’ll talk through your business, where things feel dysfunctional, and whether Chapter is the right studio for getting you to where you want to be. Not every business is a fit, but that’s the point.
Things you might be wondering
Who are Chapter and what do you do?
Chapter is a strategy-first brand studio.
We specialise in Brand Sprints and strategy-led web design for startups and growing businesses. Our work begins with positioning and messaging, then moves into visual identity and digital experience.
We believe brand strategy should come before design. When clarity leads, everything else moves faster.
What is a Brand Sprint?
A Brand Sprint is a focused, four-week process that defines your brand strategy, positioning, messaging and visual identity. It brings clarity to what you stand for and how you show up, so your business can move forward with confidence.
Do I need brand strategy before web design?
Ideally Yes. Web design without brand strategy often leads to inconsistent messaging and costly revisions. Strategy gives your website direction, structure and purpose. It ensures your site reflects who you are and supports real growth.
What do you deliver during a Brand Sprint?
You receive a clear brand strategy, positioning framework, messaging foundations, visual identity and practical brand guidelines. Everything is built to be usable by your team immediately.
Can you help with rebranding an existing business?
Yes. Many clients come to us when their existing brand no longer reflects their direction or ambitions. A brand sprint can clarify whether you need refinement, repositioning or a full rebrand. The focus is always strategic alignment before visual change.
Do you offer web design as well?
Yes. We design and build strategy-led websites that reflect your positioning and convert visitors into enquiries. Every website design decision is grounded in brand clarity.
5 Branding Mistakes Health & Wellness Brands Make
I’ve spent a lot of time speaking with wellness founders, studio owners, clinic leads and people building brands that genuinely help others.
Most of the problems they’re facing aren’t marketing problems. They’re clarity problems.
If you’d like the PDF, drop a “PDF” in the comments or send a quick message and I’ll share it with you.
