Brand Sprints
Four weeks to finally sound as good as you actually are. Clear, confident and ready to grow.
The Brand Sprint is the primary way founders work with Chapter.
It is a focused, strategy-led engagement designed to define your positioning properly before you scale it.
This is not a workshop.
Not a logo refresh.
Not decorative change.
It is structured clarity, translated into brand expression.
Intentionally limited to maintain depth and attention.
Why the Brand Sprint Exists
Most brand issues are not creative issues. They are clarity issues.
When positioning is undefined:
Messaging drifts, websites underperform, sales rely on explanation, pricing feels fragile and marketing becomes reactive.
Execution becomes heavier than it should be. The Brand Sprint resolves this properly. In four structured weeks, we define your strategic position and translate it into a brand identity you can build on with confidence.
Chapter brand sprint structure
Week 1 — Discovery
Before any design begins, we define direction.
You complete a focused brand questionnaire.
We run a collaborative workshop.
We explore ambition, constraints, opportunities and long-term vision.
We clarify: Where you compete, what you want to be known for, who you are truly for and what makes you meaningfully different.
Without this clarity, design is guesswork. With it, decisions become deliberate.
Weeks 2–3 — Strategy Expressed Through Design
Once positioning is defined, we shape the visual identity around it. Every design decision is grounded in strategy.
This includes: Logo development, Colour system, Typography, Photography direction and Real-world mockups across key touchpoints.
Design here is not aesthetic exploration. It is strategic expression.
Week 4 — Refinement & Delivery
We refine until clarity is achieved. The goal is confidence, not speed. Your team, developers or future partners can implement without friction.
You receive:
- Complete brand asset pack
- Clear brand guidelines
- Structured documentation
- Files ready for immediate use
Brand Sprint + Website
For founders ready to move directly into execution, the Sprint can extend into website design and build.
Strategy defines structure. Structure informs design. Design supports growth.
The website phase includes:
- Messaging-led content structure
- Clear user journeys
- Design aligned with positioning
- Performance-focused build
Trusted by some amazing brands
Who is this for?
Stage matters less than intent.
It is most effective when growth is a priority and clarity is the constraint.
The founders who get the most from it are ready to make decisions.
The Brand Sprint works best for:
- Founders preparing for meaningful growth
- Startups ready to define their position properly
- Established businesses repositioning before expansion
- Teams about to invest in marketing or digital infrastructure
Who is this not for?
The Brand Sprint requires focus and conviction.
If that feels uncomfortable, it may not be the right time.
If it feels necessary, it probably is.
This is not for:
- Quick visual refresh projects
- Surface-level rebrands
- Businesses still exploring what they want to be
- Organisations unwilling to commit to strategic decisions
Outcomes
By the end of the Sprint, you will have:
- Clear competitive positioning
- Defined differentiation
- Structured messaging
- A confident brand identity
- Alignment between strategy and design
- A foundation that supports growth
More importantly, you will feel aligned.
Internally. Commercially. Strategically.
When positioning is defined properly, the business moves with greater cohesion and confidence.
Pricing
This is not a branding exercise. It is a strategic investment in the long-term direction of your business.
Brand sprints
A solid brand foundation to get your business up and running, fast.
4 weeks
£10k
Brand sprint includes:
- 01/ Logo
- 02/ Colour Palette
- 03/ Typography
- 04/ Brand Guidelines
- 05/ Brand Mockups
- 06/ Social Media Templates
Brand + website sprint
Complete brand package, website design and development.
6-8 weeks
£18k
Brand + website sprint includes:
- 01/ Logo
- 02/ Colour Palette
- 03/ Typography
- 04/ Brand Guidelines
- 05/ Brand Mockups
- 06/ Social Template
- 07/ Website Design & UX
- 08/ Motion / Transitions
- 09/ Development
- 10/ Hosting
What Happens Next
If you decide the brand sprint is the right step, the process begins with a short discovery call.
This conversation allows us to understand your business, your goals and whether the sprint format is the right fit.
If it is, the sprint is scheduled and begins with a structured discovery phase where we explore your market, positioning and long-term direction.
From there, the four-week process defines the foundations of your brand, creating the clarity needed to move confidently into identity design, website development and marketing.
What clients say about us
5 stars from our awesome clients
“I’m absolutely thrilled and couldn’t recommend him more. If you’re thinking about investing in your branding — do it, and do it with him.”
Donna Philp
Owner
“He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.”
Tim Lawton
Chief Digital Officer
“Tom is highly knowledgeable, with great communication skills that make collaboration seamless. Professional, responsive, results-driven, and a pleasure to work with.”
Slimane Bouabbane
Chief Executive Officer
Things you might be wondering about brand strategy
What is a Brand Sprint?
A Brand Sprint is a focused four-week engagement that defines your positioning, messaging and visual identity before you scale. It combines structured strategy and brand development into a defined timeframe, ensuring clarity is established before execution begins.
Is the Brand Sprint just a logo design process?
No.
The logo is one outcome of the Sprint, not the starting point. The process begins with strategic discovery and positioning work. Design decisions are grounded in defined strategy, not aesthetic preference.
How do I know if my business is ready for a Brand Sprint?
The Brand Sprint works best when growth is a priority and you are prepared to make positioning decisions.
If you are about to invest in marketing, a new website or expansion, but feel your messaging or differentiation is unclear, it is likely the right time.
What do I receive at the end of the four weeks?
You receive a complete brand asset pack, clear brand guidelines and structured strategic documentation. More importantly, you leave with defined positioning and messaging that informs every future decision.
Why invest £10,000 in a Brand Sprint?
Because unclear positioning is expensive.
It leads to inconsistent marketing, fragile pricing and diluted differentiation. The Brand Sprint is a focused investment in clarity before growth, ensuring the next stage of your business is built on a defined foundation.
Brand sprint availability
Chapter works with a limited number of founders each quarter.
Next intake: Two spaces available.
If you are preparing for growth and want to explore availability, start the conversation.
Read more about brand sprints
Brand Sprint Cost
Brand sprints typically range from £5,000 to £20,000. The format is designed to deliver brand positioning and messaging clarity quickly, allowing businesses to move forward with design and marketing.
What Is A Brand Sprint?
A brand sprint is not about rushing branding. It’s a focused way to remove confusion, force better decisions, and create brand clarity before design begins.
Brand Strategy vs Brand Identity
Many founders use the terms brand strategy and brand identity interchangeably, but understanding brand strategy vs brand identity is critical to building a brand that actually works.
