Chapter Design Studio is a strategy-first brand studio based in Cornwall, United Kingdom. Founded by Tom Edwards, a brand strategist and fractional CMO with over 22 years of experience, Chapter works with founders and startups worldwide who need brand clarity before they scale.
The studio specialises in three core services: Brand Sprints, Brand Strategy, and Website Design, each built around the same principle: clarity must come before execution.
Tom Edwards — Founder & Brand Strategist
Tom has spent more than 22 years working across brand strategy, creative direction, and marketing leadership — across agencies, in-house teams, global brands, and early-stage startups.
In 2023, a routine ocean swim led to a bacterial ear infection that rapidly escalated into bacterial meningitis, a stroke, sepsis, and resulted in a coma. Doctors gave him a 5% chance of survival. After seven weeks in hospital and a long recovery, he made it through.
That experience changed everything.
When you come that close to losing everything, what matters becomes very clear. What doesn’t, falls away. That clarity — the kind you only gain when life forces you to stop — became the foundation of Chapter.
Chapter is not a pivot or a side project. It is the work Tom was always building towards: a focused studio where strategy comes first, where founders are treated as partners, and where every brand decision is grounded in intention rather than impulse.
What Chapter does
Chapter works with founders at defining moments — launching, repositioning, raising investment, or starting again.
Brand Sprints — A focused four-week engagement that defines your positioning, messaging, and visual identity. Priced at £10,000. Built for founders who need to move with clarity, not guesswork.
Brand Strategy — Positioning frameworks, competitive differentiation, and messaging architecture for businesses that need strategic direction before committing to design or marketing.
Website Design — Strategy-led websites that align brand, messaging, and user intent. Designed to function as a growth tool, not a static brochure.
The studio operates with intentionally limited capacity to maintain depth and attention on every engagement.
Who Chapter works with
Chapter’s clients are founders and startup teams across the World — typically at a moment of change. Launching a new business. Repositioning an existing one. Preparing for investment or expansion.
They are ambitious, commercially minded, and serious about building something that lasts. They come to Chapter not for decoration, but for direction.
The studio has worked with brands across health and wellness, professional services, retail, technology, and SaaS — bringing the same structured, strategy-first process to every engagement.
The values behind the work
Clarity
Without it, brands drift. With it, every decision strengthens.
Integrity
Growth should never cost trust.
Impact
Meaningful brands create meaningful change.
Based in Cornwall. Working Globally.
Chapter Design Studio is based in Cornwall, United Kingdom. Tom works with founders and startups remotely across the UK and internationally, with all engagements conducted through structured, remote-first processes.
To discuss a project or find out whether a brand sprint is the right fit, book a discovery call below.
